Chapter 14 Study Questions Essay Example | Topics and Well Written Essays - 750 words

Chapter 14 Study Questions - Essay Example Financial markets could make the economy worse if they cease to exist and similarly could up the economic basis of any nation with their presence. A financial market takes care of both the market economy as well as the non-market economy at a single time. (Lyons, 2001) A financial intermediary, technically speaking, is an institution that provides indirect fund means from the people who want to save or lend towards the people who wish to invest or borrow at the same time. The institution acts as the middleman between the firms that raise funds and the investors in essence. The financial intermediary is basically a financial institution in the most basic sense. As an example, this institution could either be a bank or a credit union. At times, the financial intermediary is seen in the instance of an insurance company as well. The financial intermediary could also be an individual who has the basic role of intermediation under a financial context between two or more parties. The funds are channeled in an easy way through the financial intermediary and the lenders and borrowers have a direct basis with the financial intermediary while indirectly they deal with each other. Money markets are those markets which act as substitutes for money. Capital markets are the markets for the long run basis of securities where they take care of both debt and equity. Money markets look at overnight to short term funds while capital markets mobilize long term savings so that financing of long term investments could be made. Money markets have maturity of one year or less than a year while capital markets have long term measures within them. Money markets collect different markets under them for a number of different instruments while capital markets look to include both the lending and borrowing regimes. Within money markets, the credit worthiness of the participants is deemed as significant while

Impact of Social Classes Essay Example for Free

Impact of Social Classes Essay The world that we live in is so immense, that the people who live in it is so diverse in culture, lifestyle, language and even skin color. We live in different environments and countries yet with all these dissimilarities, we share something in common. That is what we call social classes, which was practiced primarily during the beginning of world civilization. Our world began with this system and thereby influenced the generations after them. People were then identified simply as slaves or kings yet very unjust. People eventually awakened from a lengthy stupor and learned to fight for their human rights to exterminate these social strata and discriminations that exist in the society even until today. It is sad but factual and real. Even in the most democratic country, social classes still exist in modern times and manifest in terms of financial, cultural ethnicity and even racial aspects. We still have what we call as upper, middle and lower classes basing on their financial capacity. It is really part of our world but we have grown to be more considerate and tolerant to each other. In the story AP, the setting of the story happened in a store in a small town five miles away from the beach. People here are generally conservative thus concerned about propriety. The story began when Sammy, who worked as a cashier in this grocery store called AP saw three young girls who came in the store barefoot, wearing swimming suits. This of course does not occur everyday in this town, so naturally, Sammy and his co-worker Stokesie were stunned. Even the other grocery shoppers were surprised to these girls confidently walking along the aisles looking for something they need to buy. When the girls were on the counter being manned by Sammy, they caught the eye of Mr. Lengel, who manages the store. Mr. Lengel who also teaches Sunday school could not help but approach the girls and told them â€Å"Girls, this isn’t the beach. † This embarrassed the girls and one of them said, â€Å"We are decent†. The girls then paid and hurried to go back to their car outside and leave. Before the girls left, Sammy suddenly told Mr. Lengel that he is quitting his job, deliberately saying it while the girls were of hearing range to present himself as their hero but when he left the store, the girls left already, putting his efforts to nothing. Sammy then realized that his impulsiveness led his to lose his job which can greatly affect his life and his family. Living in different areas in the same country also means having diverse cultures. Urban areas especially the big cities have displays of a more liberated lifestyle compared to the rural ones. The contrasts of these two societies are very apparent in this story. These girls didn’t think they did anything wrong by walking in a store wearing swimming suits but for residents of that community, it was very improper and offensive. Sammy seemed in awe of these girls and impulsively quit his job just to become a momentary hero for them. Seeing this trio of girls who have been used to a different upbringing due to a social class they grew in opened Sammy’s eyes to something different from the one he is used to. The second story was entitled â€Å"Barn Burning† which happened in the 1930’s. It was about an impoverished family led by the father called Abner Snopes, who works for farmers in way of rental contracts. This family has been moving from one farm to another for several years because Abner always gets in trouble. Abner is so full of bitterness and insecurities that pushed him to do ludicrous deeds to the farm owners he works in. His temper heats up even with the slightest provocation and gets consumed with hatred which impels him to burn the barns of the farms who worked for. All these were done witnessed by his two sons, twin daughters, sister-in-law and his wife who tags along with him every time he needed to move. He was put in question in Peace’s courts several times because of his arsonist tendencies. One time, he burned a barn to get back at his neighbor named Mr. Harris because his hog strayed to his neighbor’s property and defiantly refused to return it if he would not pay the fine of a dollar. He then sent a black man whom he calls rudely as a nigger and asks him to pay the dollar to claim his hog and tell the neighbor, â€Å"Wood and hay kin burn. † Later the barn of that neighbor was burned. After the inquest the Snopes family had to move to another farm outside that county. When they arrived at another farm, he immediately paid a visit to the owner of the farm and insisted on going inside the white carpeted house with his filthy shoes and smeared dung on it from his shoes. He was later told in court to pay the farm owner ten bushels of corn which he obviously could not afford since they can barely put food on their table. He then later decided to burn the barn of that farm owner for revenge. The only person in the Snopes’ family, who truly asserted himself to correct the misdeeds of his father, was Abner’s youngest son who was a little boy named Colonel Sartoris Snopes. He wanted his father’s habitual barn burning to be stopped and so told the farm owner of what was happening. Colonerl Sartoris was righteous and did what he believed was the right thing to do even if his father’s barn burning is revealed. I am not trying to defend but understand Abner for the things he did in the story. What he did was wrong and there was no just compelling for his actions but Abner’s behavior was in some ways a result of what society laid as basis for a person’s worth. He became irrational and resorted to violence when he thought he was unfairly treated instead of trying to do things in a proper way. Social classification then was so vividly observable. The owners of a farm are far more affluent compared to the families in the likes of the Snopes’ who does the hard, laborious work of tilling the land, growing the crops then harvesting it yet earning so little for it. The unfairness of that era was evident and created a huge gap between these social classes which affects the lives of those considered as inferior like Abner’s family. They deserved equal opportunity to live a more comfortable and easy life. Sammy and Abner has the same impulsiveness to do what they think could put justice into a situation without thinking of the consequences of their action. Sammy quit his job to show that he dissented the way Mr. Lengel embarrassed the girls which was implied to be a decision that would affect his family. On the other hand, Abner resorted to violence to solve his predicament which apparently worsens his family’s situation. Social stratification affects the lives of the people. It may enrich their lives or curtail their opportunities. These days it is a relief to see that the lines between these classes are not as vivid as during the time of our forefathers and are now slowly fading into progression. There are still destitute men and women on the streets in most communities. There are still discriminations among races and gender. There are still people oppressed by their leaders. But it is evident that in our society today people are more aware of their rights and would definitely fight for it in whatever way they can. These stories showed the development in how people treated each other during these two eras and the history of social classes.

Nike, Inc vs. Toys R Us Essay -- essays research papers

NIKE, INC VS TOYS R U Page LIST OF ILLUSTRATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 COMPANIES.........†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 COMAPARISONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 GROWTH†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 CONCLUSION AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 LIST OF ILLUSTRATIONS Figure Page 1. Comparisons Chart- "The Company" †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 8 2. Growth Chart- NIKE, INC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3. Growth Chart- TOYS R US, INC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. Revenue Chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 Investigation 4 INTRODUCTION EC=2 Consultants was contracted to locate and research two companies for purchase or takeover by the XYZ Investment Syndicate. EC=2 has a solid reputation in the Eastern United States for providing this type of service. For the XYZ Investment Syndicate, EC=2 has identified NIKE, INC... ... 12 REFERENCES Yahoo: Finance. Income Statement http://finance.yahoo.com/q/is?s (April 2005) Yahoo: Finance. Quotes and Info http://finance.yahoo.com/q/is?s (April 2005) Reuters: Ratios. Valuation Ratios http://reuters.com (April 2005) NASD: Investor Information http://www.nasd.com/ (April 2005) NIKE: Company Information http://nike.com (April 2005) TOYS R US: Company Information http://nike.com (April 2005)

Evaluate the regulation of care provision for looked after children and young people Essay

The organisation that support carers and who regulates them include: The General Social Care Council (GSCC) is responsible for the registration of all people who work in social services in England and for regulating their education and training. This includes those working with adults and with children. Local Authority Children’s Services: Ofsted are responsible for the inspection of local authority arrangements, for the protection of the children within them. These unannounced inspections look at how well the local authority and its partners identifies, helps and protects children in the local authority area, and safeguards the organisations that are responsible for children in vulnerable positions or may need extra looking after, for example children in foster care. The Care quality commission (CQC) deals with the essential standards to make sure quality and safety is taken into account. This includes places that care is provided such as the District general hospital and car e homes. The CQC has the authority to take action on behalf of people who use services that may be unsatisfactory. This can only take action if there is reason to think that anyone’s basic rights or safety are not being met. The CQC can make particular actions in reaction to risks seen as serious. For example, the CQC can request that a care home or hospital is closed until the provider reaches the safety requirements, otherwise suspension will go forward. The CQC can take a service off the register without question when necessary. Third section organisations are also in place for the protection of children; these can be charity organisations which receive both public and private funding. These organisations include: Barnados- This is a charity which helps to support: vulnerable children, children’s families, communities and young carers. Their job is to prevent as much child poverty, child abuse and child sexual abuse from happening. They campaign for the rights of children and provide a range of support including: counselling, fostering, adoption, training and educational services. For more than 100, 00 children and young people and their families, they also help asylum seeking children. It is one of the biggest children’s charities in the UK and raises money through high streets stores, local retail shops and second hand stores as well as an online shop.  NSPCC- Their â€Å"aim is to end cruelty to children in the U K.† The NSPCC helps children at risk, by helping those who are the subjects of: neglect, physical abuse and sexual abuse. They also help children under one, looked after children. To help end cruelty to children and young people in the UK, they create and deliver services that will be capable for protecting children and young people. They provide support and advice for adults and professionals if they are concerned about a child. They work with organisations to make sure that they will effectively achieve protection of children and young people and campaign for changes to legislation for the protection and rights of every individual child. Childline is a service that children and young people can contact for free if they are ever in need of talking to someone confidentially about general issues and problems, big or small. If a child is worried, scared, upset or just in need of talking to someone they can contact Childline and someone can provide information and support where they can call free, have a 1-2-1 chat online on an instant chat service, send emails, message on the Childline message boards or Ask Sam. â€Å"Whenever children need us, Childline will be there for them- 24 hours a day, 7 days a week, and 365 days per year.† Private Providers are put in place for the care of children such as: private nurseries that provide day care for the carers of children, where they pay for them to be looked after. The Early Years Foundation Stage (EYFS) is part of the governments’ wider scheme. It is laid out in the Children’s Plan and Every Child Matters, which gives every child a chance to start develop ing early on in life. Every nursery that is registered in England is inspected by CQC against the EYFS.

Myer-Briggs Type Indicator Essay

The Myers-Briggs type indicator is a psychological test that is based on the theories of Swiss Psychiatrist Carl Jung. The test divides people into 16 distinguishable personality types, based on high and low scores on four â€Å"scales† (Zemke, 1992). On the basis of their answers on the test, individuals are classified as extraverted or introverted, sensing or intuitive, thinking or feeling and judging or perceiving (Langton, Robbins and Judge, 2013). The MBTI has been used by many organizations around the world to assess communication styles of their employees and potential hires. Trainers and organization development specialists frequently use the MBTI in team building and communications training (Zemke, 1992). In a report released in September 1992, the National Research Council Committee on Techniques for the Enhancement of Human Performance concluded that trainees see their MBTI results as â€Å"true† and valuable. Eighty-four percent of army officers said the MBTI confirmed what they already knew about themselves. A significant percentage believed they would find this confirming feedback valuable in their work relationships (Zemke, 1992). The MBTI test can also be used by educational institutions such as Yorkville University to assess their students personalities and how they would approach the learning environment. Different personalities approach online learning in different ways (Russell, 2002). On an individual level, I believe that the MBTI can help an individual track their development in many different areas of their lives including work, family and other relationships. After completing the seventy-two question quiz, my results were quite consistent with my feelings. I received the results ESFP with Extraversion being 89%, Sensing at 12%, Feeling at 38% and Perceiving at 22%. Extraversion is defined as a personality factor that describes the degree to which a person is sociable, talkative and assertive. Sensing types are practical and prefer routine and order. Feeling types rely on their personal values and emotions. Perceiving types are flexible and spontaneous (Langton et. al, 2013). I have completed previous tests through other University courses as well as through organizations and my results have always been towards extraversion. As in the above case, I was again leaned more towards extraversion than any other of the personality types. I believe that the MBTI can sometimes be inaccurate based on an individuals mood and attitude when taking the test. In-spite of its popularity, the evidence is mixed as to whether the MBTI is a valid measure of personality – with most of the evidence suggesting that it is not (Langton et. al, 2013). The one problem with the test is that it forces a person into one type pr the other but some individuals may be both introverted and extraverted to some degree. Overall, I believe it is a good general psychological test that companies should incorporate when hiring or promoting new individuals. REFERENCES: Langton, N., Robbins, S. P., and Judge, T. A., (2013). Organizational Behaviour. Concepts, Controversies, Applications Sixth Canadian Edition. Pearson Canada Inc. Russell, A. L. (2002). MBTI(R) personality preferences and diverse online learning experiences. School Libraries Worldwide, 8(1), 25. Retrieved from http://search.proquest.com/docview/ 217753532?accountid=142373 Zemke, R. (1992). Second thoughts about the MBTI. Training, 29(4), 43. Retrieved from http:// search.proquest.com/docview/203389471?accountid=142373

CI Implementation essays

CI Implementation essays 1) All pictures/diagrams and tables copyright belongs to SCM. 2) Information provided here are for reference purpose and is not in anyway represents the individual vendors viewpoint. 3) This proposal has no commercial value and only serves as a recommendation document. 4) The technical support for the respective devices mentioned in this document should be sought with the corresponding vendors. Common Interface (CI) Implementation Proposal Many digital broadcasters are adopting a variety of Conditional Access (CA) to protect their content when broadcasting through the digital mean. Viaccess, Iredeto, Conax and NagraVision are among the popular CA system adopted by broadcasters worldwide. Regional presence and commercial incentives from the different CA vendors affects the digital broadcasters adoption policy. A good example would be the India Cable box market. Figure 1 shows the affiliation of the different broadcaster operators and the CA vendors. Figure 1 India CAS system for different broadcast operators For set-top box (STB) manufacturers, this causes difficulty for them to access the broadcasters as they have to prepare different version of CA boxes for different broadcasters. CA also adds complexity in the software design of the STB. This will cause more engineering manpower as well as development cost to the STB. Common Interface provides an intermediary solution. Common Interface adopts an external chipset that is connected to a PCMCIA reader. A smart card (or CAM module) provides the key to unlock the scramble signal that will be read by the PCMCIA reader. For different CA, a different smart card will be used to address the descrambling issue. This solves the complexity of the software development as well as eliminating the need to develop different This proposal is based on the CI solution of SCM (r ...

40 Social Media Marketing Tips Every Marketer Should Know

40 Social Media Marketing Tips Every Marketer Should Know Ever feel like social media marketing can be, well, overwhelming? Believe us, we get it. Its a fast-moving industry, and with so much to learn and do, its easy to feel like youre falling behind. Thats why weve pulled together this list of our top 40 social media marketing tips. Its your easily skimmable go-to guide  thats full of actionable advice you can implement right now. Plus, weve included 12 free templates, guides, and infographics to help you put this advice into action. Add this page to your bookmarks and start learning! 40 Social Media Marketing Tips Every Marketer Needs To KnowGet Your Social Media Marketing Template Bundle Get more done with 12 free different templates! Heres everything your bundle includes: Social Media Content Calendar Template: Keep track of every social media post your team needs to publish. Best Times to Post on Social Media Infographic with the best times to post on every channel. Guide To LinkedIn Marketing Infographic: Packed full of stats about your favorite networking channel. Social Media Budget Template: To disperse and keep track of funding. Social Media ROI Report Template: that will walk you through how to use Google Analytics to find out how much money youre making for every post you publish. Facebook Marketing Strategy Template: To break down how youre going to use one of the worlds most popular social networks. Social Media Competitive Analysis Template: To observe and record your competitors strategies. Social Media Report Template: To track and prove how well your teams efforts are working. Social Media Proposal Template: To help you format your services and convince clients to work with your team. Social Media Strategy Guide: To help your team develop a plan of action for your social networks. How Often to Post on Social Media Infographic: that breaks down the best practices for publishing content on each social channels. Social Media Policy Template: To help outline social network expectations for your employees and deal with an emergency situation.Table of Contents Effective Facebook Marketing Tips To Get Traffic Build Traffic With These Twitter Marketing Tips Google+ Marketing Tips To Build Traffic Build Your Brand With These Instagram Marketing Tips Pinterest Marketing Tips To Get More Traffic Build Traffic With These LinkedIn Marketing Tips DID YOU KNOW: It's easy to plan, execute, and measure all your social media campaigns on one marketing calendar using ? Start your free 14-day trial or schedule a demo today. Effective Facebook Marketing Tips 1. Optimize Your Profile Picture and Cover Photo The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company's logo. Sized down to a 180px x 180px square. Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size. Your cover photo should be: Within the same theme as your profile picture. Should tell a more comprehensive story about who your organization is. This could be through taglines, product photos more. Sized correctly to allow your audience to see the full photo. Right now the optimum size for a cover photo (or video) on Facebook is 815px x 215px. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs 2. Fill Out Your Facebook Bio There are no shortcuts when it comes to your social media marketing.  That means you need to fill out your Facebook bio. A business's Facebook bio is broken into multiple parts including: About Section The first part of your Facebook profile is easy to fill out. It should include your company name, when your organization was founded, a phone number and email for people to contact you and a link to your website. Additional Information There is a section in your Facebook profile that will allow you to give your audience more information about your organization. This part of your bio should include a short "About Us" paragraph, a founding date, and information about the products and services your company offers. You can also add information on your privacy policy and any awards your company has received: Story Section The final part of your bio should include a story. The story section allows you to go in-depth about what makes your organization tick. You can break down product information, go deeper into how your company got started or add anything else that you think your audience needs to know when they're first learning about your organization: Here's how to optimize your business's #Facebook page.3. Set a Consistent Posting Schedule Consistently posting to your Facebook page helps get your audience into a rhythm. If they see that you share new content on Mondays, Wednesdays, and Thursdays at noon, it will help remind them to check in. According to 14 different studies, you should be posting to Facebook at least once per day: 4. Schedule Your Posts at the Optimum Time Facebook's algorithm makes it difficult for companies to reach their full audience because newsfeeds are continually reshuffling content and limiting the organic reach of your company's post. To maximize the life of your content, you should schedule your posts to publish at the best time. According to our research, we found that scheduling your posts at 9 am, 1 pm and 3 pm will give your content the best chance at attracting more eyeballs: You can either manually schedule your social media posts to send at the best times, or you can use the Best Time Scheduling feature in to publish your posts at the best time automatically: To use Best Time Scheduling, craft a social post in your calendar: Then scroll down to the bottom of your post and select  Best Time  from the drop-down menu: It's that easy. Did you know @can auto-publish all your social posts at the best times?5. Use Video To Attract Your Audience Tons of advice try and tell you what the best content type is for posting on Facebook. It ranges between images, videos, and links. Here's the truth. As of 2017 videos are the most reliable type of content that your team can publish. Why? Because the current Facebook algorithm pushes them to the top of your audience's newsfeed. Let's not forget Facebook just launched "Facebook Watch" a host platform that allows users to upload video series instead of only stand-alone videos: Introducing Watch Posted by Facebook on Wednesday, August 9, 2017 In a nutshell, your team needs to: Start with a big idea: What topic are your videos going to be centered around? Plan your shooting schedule and write your script. Create a video distribution schedule. Define your publishing and promotion schedule. Recommended Reading: How to Do Facebook Video Marketing the Right Way 6. Use Facebook Advertising To Boost The Reach of Your Posts If you want to guarantee you'll have eyeballs on your content you need to use Facebook advertising and boosted posts. Those eyeballs don't come cheap, and it's up to your social team to determine how much money you're willing to spend to get your posts in front of people. Check out this video from Hubspot to see how Facebook advertising works: If your team decides that Facebook advertising is the way to go, you'll need to: Determine your target audience. Set a budget. Create guidelines for what types of content you're going to boost. Set goals and choose metrics that will determine the success of your boosted posts. Recommended Reading: How to Set SMART Marketing Goals 7. Target The Right Audience Using Facebook's In-App Targeting Features Did you know that you can control who sees your ads based on their demographics? Facebook offers a feature that allows you to create a target demographic and push your content onto their feeds. Before this feature, you used to have to manually create your targeted ad demographics every time you wanted to publish a new ad. Now you can segment your audience and deliver the right content and the right time to help drive your customers deeper into your marketing funnel. Here's a quick video that walks you through how to set up your audiences: You can also use to create custom target audiences straight from the app. To do this start by creating a Facebook message in your calendar by clicking the  +  sign inside a date and select  Social Message: Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by: Save your target audience to use on future posts by selecting  +Save Current As Preset. Title your target audience sample and click apply: will take care of the rest. Recommended Reading: 35 Facebook Marketing Tips to Drive Better Results Right Now Back To Table Of Contents Use These Twitter Marketing Tips To Get More Done 8. How To Use Hashtags On Twitter Correctly Hashtags make it easier for your audience to find your content and since Twitter is the birthplace of hashtags, you'll want to use them correctly. Hashtags fall into three categories: Branded: These are hashtags that are specific to your organization. Industry: These hashtags focus on industry topics and trends. Trending: These hashtags are centered around news related topics and will change quickly. Our advice? Mix up the types of hashtags you use in your posts and stick to using 1–2 hashtags  per tweet. If you're looking to do some hashtag research check out these sources: Hashtags.org Twubs.com Tagdef.com Hashtagify 9. Keep Your Messages Short Twitter may have just extended the length of a tweet to 280 characters but just because you have that space doesn't mean you should use it. According to our research, the best length for a tweet is 103 characters. However, this research was conducted before Twitter expanded its character limit. That means that your posts should be: Concise: Get straight to the point of what you want to say. Clear: Does what you're trying to say make sense? Conversational: Your tweets should encourage your audience to engage with you. Here are some other tips to follow when you're crafting your Twitter messages: Recommended Reading: https://.com/blog/social-media-content-creation/ 10. Don't Automate Your Direct Messages (Ever) My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person. Automated direct messages come across as impersonal, annoying and lazy. You don't want your organization to be any of those things. If you want to reach out to a new Twitter follower, be sincere about it. Try using this template to start: "Hi, [Username]. We noticed that you just started following us on Twitter. We wanted to say thank you. If you need anything, reach out and let us know." 11. Use GIFs Wisely The latest "thing" that companies are creating to get people to interact with them is to write a random relatable quote and slap a GIF on it. While that may have worked the first five times, now every company out there is trying it and when you're already trying to stand out in a crowded feed, following what everyone else is doing will get you nowhere. If your team decides that GIFs will be a part of your Twitter strategy do the following: Decide what types of posts need to have a GIF. What types of GIFs are appropriate for your organization to use. How often your teams can use GIFs per day. When using a GIF is appropriate. 12. Post At The Best Times On Twitter The lifespan of a tweet is about 18 minutes. That means you have an 18-minute window to gather the most views on your content. How do you do that? You want to post at the times when your followers are on. Here is when to tweet in general to increase retweets and click-throughs: Around 5–6 p.m. Noon specifically 3 p.m. Best times to Tweet is around 5–6 p.m., around noon, and at 3 p.m. #marketing13. Use Twitter Lists To Help Curate Content Want to know one of the hacks to keeping up a steady stream of Twitter content? Curate content from your Twitter lists. A Twitter list is a list of users that a person has added into a specific group that will generate a feed of content from only those selected accounts. These are great for when you're following a bunch of thought leaders in your industry and need some awesome content to share in a hurry. If you want to learn how to create a Twitter list check out this video: Once you've created your lists you can scroll through those select feeds and begin to curate content. However, don't just read a headline and add the article or video to your publishing schedule. Follow these three steps before you add any content to your publishing schedule: Read the entire article. A headline does not tell you all the information that is included in the content. Take the time to actually read the content before you share it. Check to make sure that the information referenced is coming from a reliable source. It's easy to skim content and share it but if they information that you share with your followers isn't accurate it can damage your own creditability, so share wisely. Give credit to the content owners. No one likes having their worked swiped from them so be sure to give credit where credit is due. 14. Use Images To Grab People's Attention On Twitter Adding images and graphics to your tweets will get you 18% more clicks. When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click. Here are some general guidelines for using images on Twitter: Make sure you use images in every  tweet. Stick to using images that are 440 x 220px Back To Table Of Contents Google+ Marketing Tips That Will Help You Get More Done 15. Create Headlines For Your Posts The more users notice your Google+ posts, the more likely they are to engage. Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post to  help it stand out in the Google searches. Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. –Cyrus Shepard, formerly of Moz Here is an example of a Google+ headline: 16. Use Big Images To Capture Your Audience's Attention Over at Quicksprout, Neil Patel said this about images: The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images. That's one great thing about Google +. You can take advantage of those big pictures. Here are a couple of general tips for using images effectively on Google+: Use images with the .png format rather than the .jpg format to make sure you have high clarity. Stick to using images that are 426 x 255px. 17. Post At The Best Times  On Google+ You are completely missing out on traffic to your content if you aren't posting at the best times for click-throughs. Here is when to post on Google+ for more click-throughs: 9 a.m. 11 a.m. 12–1  p.m. Best times to post on Google + is at 9 a.m., 11 a.m., and from 12-1 p.m. #marketing18. Use Communities To Build Traffic Blogger Tips Tricks  said, "Google Plus has highly active, close-knit communities which can give you massive exposure.  Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts." So, if you aren't on Google+ Communities with a significant amount of members, you're missing out. This thorough step-by-step video will help when looking for Google+ Communities: 19. Create Circles With Your Connections Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche. Say you want to add someone to a circle. Press follow: You'll be able to pick which circle you want to add them to: Having connections in your circles will help you grow traffic  by creating relationships. 20. Create Collections To Help People Find Your Content Easier Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private. When you create your first few collections, you'll see this: Click Create a collection. Name your collection here. After naming your collection,  press Create: Then you will be brought here: When you click on the pen icon, you will  be able to write up your collection post, add a link, image, and even a video. Collections give your audience an excellent way to find more content on the topics they love. Back To Table Of Contents Instagram Marketing Tips To Boost Your Strategy 21. Switch Over to a Business Profile If your organization's Instagram profile isn't a business profile yet, you are missing out on potential data. Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you. To switch over to a business profile, click the setting on your Instagram page: Scroll down to  Switch to Business Profile: Flip the switch, and you're done. DID YOU KNOW: Once you have an account set up, you can schedule all your Instagram posts using ? See how here. 22. Keep Your Photos Styled Within One Color Scheme Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile. From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally). How do you know what type of color scheme to use? Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials. You may need to pull out your branding book or talk with your designers to find out what those colors are. If you don't have your branding developed yet think about the tone that you want your brand to convey. If you're a fashion and style brand use bold bright colors like Instagram user @rclayton: Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand. Recommended Reading: How to Build Social Media Branding Guidelines to Make Your Brand Memorable 23. Choose One Filter and Stick With It Like we've already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it. If you have a design team at your disposal, you may not even need a filter. If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand. Do you want your photos to have more of a grunge feel or a light and airy feel? Using your branding guide, look for the keywords that describe your brand. Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey's the intended aesthetic. 24. Include an Optimal Number of Hashtags Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel. Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn't mean you should go hashtag happy on every post. Too much of something is not always a good thing. Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it: If you're struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags. Try using a mix of #hashtags in your #social #media posts.25. Experiment With Your Posting Times Ask anyone about the best times to post on Instagram, and you'll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm. What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions. Our research suggests trying: 2 am. (Unless you like sleep in which case, sleep). Between 8 am and 9 am. After 5 pm. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 26. Utilize The Multi-Image Feature To Stand Out In A Crowd As of February 2017, Instagram added: "Instagram Albums" or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer? It allows your team to expand on your initial post to tell a more extensive story. DID YOU KNOW: You can schedule multi-image posts in ? Learn how here. A few examples that you could utilize Instagram Albums for are: New Product Launches Instead of trying to choose one perfect photo to showcase a new product now you can show multiple angles and even use cases. Check out this example from Nike:   The incredibly soft, springy, light and long-lasting Nike Epic React is here. Get it at Nike.com before it goes. #NikeReact A post shared by nike (@nike) on Feb 22, 2018 at 7:15am PST Event Recaps Using Instagram Albums can be a great way to recap an event your organization hosted or attended. Homecoming events are a great thing to recap in an album. Check out this example from Concordia College in Moorhead, Minn.: We had to shut down all of 8th street to fit all of the Cobber pride! ðŸÅ' ½Ã°Å¸â€˜  #cordmn #rollcobbs A post shared by Concordia College (@concordia_mn) on Sep 30, 2017 at 10:20am PDT Recommended Reading: https://.com/blog/instagram-marketing-strategy/ 27. Utilize Instagram Stories To Stand Out In The App Instagram Stories is the Snapchat copycat that launched on the platform a little more than a year ago. These short ten second videos are broadcasted right to the top of your fan's feed like this: Instagram Stories can be used in a variety of different ways like: Showing behind the scenes content. Showcasing culture moments for your organization. Live demonstrations of how to use your product. The best part is that Instagram Stories go straight to the top of the app and you can add as many photos and videos as you want without having to worry about spamming your followers. Here's a quick video that shows you how to use Instagram Stories: Pinterest Marketing Tips To Get Sh*t Done 28. Pin At The Best Times Like Twitter, Pinterest is overflowing with content. That constant stream of content can make it hard to stand out which is why posting your pins at the right time will help them gain traction. Our research has shown that the following times are the optimum   periods to publish pins: From 8–11 p.m. (There is a 9 p.m. peak!) Around 2–4 a.m. and from 2–4 p.m. And last but not least 1–3 p.m.Best times to Pin on #Pinterest is at 8–11 p.m., 2–4 a.m., 2–4 p.m., and at 1–3 p.m.29. Use  Long Visuals On Pinterest To Capture Your Audience's Attention The most successful image size for Pinterest images and graphics are  long visuals. Here are a few tips for visuals on Pinterest: Make sure you link to content on your blog or website so you can convert the traffic. Stick to using images that are 600 x 1102px. Make sure that the content you add to the pin is easy to read and digest. These need to be skimmable images after all. 30. Use Keywords In Your Pin Descriptions Pinterest is a heavy keyword site meaning that if you target keywords in your pin descriptions, your pin will surface when that particular keyword is searched. To start, consult your SEO content strategy. If you've centered your content around keywords that your audience is looking for you should already know the keywords to add to your content. Pull the top ten keywords that your audience searches for and start to create content descriptions with those keywords. It's easier to think of your pin descriptions as mini meta-descriptions. In our research, we found that descriptions that were about 215 characters performed best: 31. Pay Attention To What Is Trending On Pinterest To Bring In Traffic Utilizing trending topics on Pinterest can help give your pins a little extra boost. Click on the icon next to the search bar. Then trending topics will populate in the bar below: Although trending topics can be a great way to give your pins an extra boost, don't throw your pins into a trending topic unless it makes sense for it to be there. Let's face it; it would be weird if your blog infographic showed up in a list of maternity photos. 32. Link Your Pins Back To Your Website Linking your pins back to your website is important because without that backlink your audience can't find you. Sure they could Google you, but people are lazy (myself included). Make it easy to find you. You can check your Pins to make sure they lead back to a website page by hovering over your Pin. Scroll down to  Website: If the website link is blank, you need to place a URL link there. Press Save. This might seem like a small, time-consuming step, but it's important to do a comprehensive sweep through your pinned content to make sure your pins are directing traffic to your blog or content elsewhere on the web. 33. Promote Your Pins Let's say your content is producing a ton of traffic and more than half is coming from Pinterest. Wouldn't you want to boost that pin to gain even more traffic? Promoted pins are easy to use. To promote a pin go to the left-hand side of your Pinterest profile and click  Ads. You can select a variety of different ads depending on what you want your end goal to be: For this example, we're going to promote a pin that increases traffic. Click  Create Campaign: From there Pinterest will walk you through how to set up a pin including creating a target audience, choosing target keywords, setting ad spend and more: Finally, you'll select your pin, and your campaign will start running. Easy right? 34. Design Infographics That People Want To Read Infographics are the heart and soul of Pinterest. They're visually stimulating and highly informative which makes them a sharing goldmine. But, only if they're done correctly. There are seven steps that you need to follow in order to create Pinterest-worthy infographics: Recommended Reading: https://.com/blog/how-to-make-an-infographic/ Back To Table Of Contents Maximize Your Presence With These LinkedIn Marketing Tips 35. Make A Great First Impression With A Completed LinkedIn Profile Your business wants to make a substantial first impression on LinkedIn. People are searching for a solution, and they shouldn't have to go through the extra work of having to click to your website to find out more about you. So what does a completed profile look like? A Concise About Us Description Your "About Us" description needs to be concise enough to skim but thorough enough to answer the question "What do you do and what can you do for me?" List Need To Know Company Details The next and last part of your bio should include details like where your company is located, a web address and specialties that your organization works in: Recommended Reading:  https://.com/blog/linkedin-marketing-strategy/ 36. Build Traffic By Creating Your Own LinkedIn Group Creating a group is another way to build traffic on LinkedIn. To form your group, you must: Choose a niche and specialty category that you'd like to focus on. Write up your group description. Be sure to include the name of your target market and your group's category. Monitor and manage your group. You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy. That means keeping a steady stream of content so be prepared to throw in articles, white papers, podcast links and more those first few weeks to keep the discussion going. Beware of people who are sharing their content merely to get a few extra page views. If the content is relevant to the discussion, by all means, leave it in. However, you don't want other group members to get spammed by content so monitor your page daily if you can. 37. Always Share Engaging Content To Build Trust There are a bunch of things that go into writing engaging messages. Make sure you have these in mind when you're writing: Write about something your audience will enjoy. Get to the point. Share your content often. When you share content filled with actionable and helpful information you are building trust with your audience. ...the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. - JoAnne Funch 38. Capture The Attention Of Your Audience With Images According to Neil Patel, attaching images to your content adds 98 comments. By capturing the attention of your audience, you're able to hook them into your content and engage with them. Here are LinkedIn's golden image rules: Do your images have a personal touch? Make sure your images are 531 px wide. 39. Post At The Best Times On LinkedIn We've found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it's posting. To maximize that potential you need to post when your audience is online. When to post on LinkedIn for the most click-throughs: 5–6 p.m. 7–8 a.m. 12 p.m. Best times to post on LinkedIn are at 5–6 p.m., 7–8 a.m., and at 12 p.m. #Marketing40. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you've published elsewhere as long  as it is your original content that you own the rights to.) Add a headline: Once you publish your post, it will appear as a long-form post. Sharing posts on LinkedIn will help build you engage with your audience and direct traffic back to your blog by including  a strong CTA. After you finish writing your post, put your bio at the bottom and link back to your website. Back To Table Of Contents Now You're Ready To Build Traffic With Social Media Marketing Tips You now know the social media marketing tips it takes to build traffic to your blog, website,  and social media profiles. If you can take one of these 40 social media marketing tips and put it into practice, you've got what it takes to conquer the world when it comes to marketing on social media.